“Next time you attend a networking event, remember to open your heart as well as your business card holder—you might just discover a lifelong friend.” I saw this written somewhere recently and I thought it was spot on. It is certainly true of my experience…
Congratulations! You have leads coming in from your inbound and outbound marketing campaigns. Now, let’s learn how effective communication can move these leads through the funnel and convert into sales. The key to being a successful salesperson is active listening. When you listen to your…
Self-discipline is about doing what you know you need to do even when you don’t feel like it. It enables you to control your emotions and to act at the appropriate time in order to grow your business. Here’s the thing; some days, emotions run…
To achieve outstanding, you need to be outstanding and do outstanding. Build self-discipline to be more productive with these ten simple rituals.
Sales mean helping people to buy. The good news is, being good at sales is a matter of studying and practising until you develop the right sales skills. So, even if the idea of selling is far from your comfort zone, you can change that…
“Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.” (Albert Einstein) Let’s talk about confidence and how it influences your abilities and success story. Brad Sugars,…
Online marketing is an excellent tool to build relationships and acquire new clients. However, simply spreading your message online is not enough. You need advertising to make sure your message reaches a wide audience. Advertising can be very powerful, regardless of the medium used. You…
“If your customers know more about your competitors than your salespeople, you have a problem.” (Brad Sugars) You can’t build effective marketing and sales strategies without context. Knowing who your competitors are and why people buy from them helps you communicate better your unique selling…
Understanding human behaviour is a vital part of managing relationships. Knowing how you get along with others makes it easier to communicate and connect with people on a personal or business level. First you need to understand your own communication style and behaviour. Today we…
Relationship Marketing focuses on building connections with your clients and business partners. You can then consolidate those relationships which will go on to create new opportunities, more clients, and higher profits. When implementing relationship marketing techniques, focus on the following four categories: Referrals Networking Strategic…
