Build a campaign to make money, not for the sake of looking good out there. Planning marketing campaigns doesn’t have to be complicated. If you put everything on paper right from the start and focus on what truly matters to your business, you can gain…
How to Generate More Leads with Direct Marketing If you want to grow your business, you will need to mix inbound and outbound marketing techniques to reach more people. Sometimes clients will find you (inbound marketing), but there will be a time when you will…
You need a mindset shift to counter the fear of failure. If you stop thinking that failure is possible, you’ll no longer be stuck with fear. In life, you win, or you learn. Mistakes come back as lessons and help you become a better person…
Life is a learning experience. Learning and personal growth go hand in hand, so you want to keep learning all the time in order to become successful. Determination alone isn’t enough to help you achieve your goals. Do you remember the formula for life success? …
Your website and social media channels are billboards to the outside world. People search for your brand and products online and want to find out easily everything they need to know about you: who you are, what you sell, or what you stand for. As…
You don’t want to use social media just because every business uses it. Instead, you want to utilise social media to help as part of your overall marketing strategy to increase visibility. Here are 21 strategies you can start implementing right now to increase online…
The more content you have out there — on the web or in newspapers and magazines — the easier it becomes for people to find you. Every piece of content is like a billboard that helps you promote your brand and lets people get to…
When you set goals, keep this idea in mind: effective goals generate growth. As you sit and write down your goals, think about what you want to achieve, and how you can grow whilst moving towards your objectives. If your plans don’t scare you a…
When you invest in marketing your business, you need to plan it and work at it. Without good planning, it’s going to be a waste of money. The goal of marketing is to have people come to you, seek out your product or service. Therefore…
I am thrilled to be featured in the Press & Journal [5 Dec 2021] … what a very unusual birthday present! A paper copy of today’s issue will definitely have to go in my keepsake box! This comes hot on the heels of an interview…
