“If your customers know more about your competitors than your salespeople, you have a problem.” (Brad Sugars) You can’t build effective marketing and sales strategies without context. Knowing who your competitors are and why people buy from them helps you communicate better your unique selling…
Understanding human behaviour is a vital part of managing relationships. Knowing how you get along with others makes it easier to communicate and connect with people on a personal or business level. First you need to understand your own communication style and behaviour. Today we…
Relationship Marketing focuses on building connections with your clients and business partners. You can then consolidate those relationships which will go on to create new opportunities, more clients, and higher profits. When implementing relationship marketing techniques, focus on the following four categories: Referrals Networking Strategic…
The better you communicate, the easier it is to build the “know, like, and trust” factor with everyone in your circle. It’s in your best interest to develop good communication skills to make sure people understand your message correctly and help you meet your goals. …
