What is a Cash Flow Forecast? Why you need one … and a simple guide to creating one for your business. What is a cash flow forecast? In simple terms, a cash flow forecast is a document where you estimate the amount of money that…
What’s going on? You may remember my recent blog about my business turning 5 years old? Well, this time it is my turn for a milestone birthday. I know it is hard to believe (!) but I will be 50 in December! As I will…
Congratulations! You have leads coming in from your inbound and outbound marketing campaigns. Now, let’s learn how effective communication can move these leads through the funnel and convert into sales. The key to being a successful salesperson is active listening. When you listen to your…
Self-discipline is about doing what you know you need to do even when you don’t feel like it. It enables you to control your emotions and to act at the appropriate time in order to grow your business. Here’s the thing; some days, emotions run…
To achieve outstanding, you need to be outstanding and do outstanding. Build self-discipline to be more productive with these ten simple rituals.
“If your customers know more about your competitors than your salespeople, you have a problem.” (Brad Sugars) You can’t build effective marketing and sales strategies without context. Knowing who your competitors are and why people buy from them helps you communicate better your unique selling…
Build a campaign to make money, not for the sake of looking good out there. Planning marketing campaigns doesn’t have to be complicated. If you put everything on paper right from the start and focus on what truly matters to your business, you can gain…
You need a mindset shift to counter the fear of failure. If you stop thinking that failure is possible, you’ll no longer be stuck with fear. In life, you win, or you learn. Mistakes come back as lessons and help you become a better person…
Your website and social media channels are billboards to the outside world. People search for your brand and products online and want to find out easily everything they need to know about you: who you are, what you sell, or what you stand for. As…
The more content you have out there — on the web or in newspapers and magazines — the easier it becomes for people to find you. Every piece of content is like a billboard that helps you promote your brand and lets people get to…
