Business Coach or Bestie?

Why personality is so important when choosing a business coach

It probably goes without saying that when you are looking for a business coach – in Aberdeen or elsewhere – you want to be sure that they have earned their stripes and can put their money where their mouth is! However, alongside those excellent business credentials, value for money and consistently proven results, have you considered how important it is that you actually get along?

Why personality is crucial

You could say that finding the right small business coach is a little like finding a date! You can see the parallels; these days we ‘swipe right’ (when I say we, I mean it in the universal sense, not that I am looking!) to show an interest online, or maybe we catch someone’s eye across the room. Generally, though, good looks can only get you so far, it’s the personality and whether a person can draw you in and engage you that seals the deal.

The same could be said of selecting the right business coach for you and your business. A potential coach could have the most fantastic client testimonials and business credentials, but if you don’t hit it off on a personal level, they may not be quite what you are looking for.

The journey to finding ‘the one’ entails more than just credentials and expertise, it is about personality, compatibility, building a rapport and establishing trust. Before you commit, it is well worth spending the time thinking about exactly what it is you are looking for in a coach and then

meeting and speaking to a few different coaches to see how you click … this will help you seek out exactly the ‘right fit’.

Finding your business BFF — What are you looking for?

To work closely and successfully with your business coach you need to be comfortable with who they are and their approach to coaching, so there are a few factors to consider …

‘The Click’

Do you feel an instant connection? Trust your gut. If your first impression is positive, stick with it. Just also be mindful of the other things on your wish list.

Character Traits

Look for someone you find approachable, who you can really get on with, who ‘gets’ you and you can have a laugh with too, someone with empathy you can confide in. Coaching is a collaborative process, so it’s crucial to work with someone whom you feel you can trust and communicate with openly.

Some coaches are out-and-out cheerleaders, some are still in your corner but considerably quieter. Can you book a free first session or have an informal 121 to see how well you gel?

Trust is key

Effective coaching requires a certain level of vulnerability and openness from both parties. A compatible personality fosters an environment of trust, where you feel comfortable sharing your concerns, doubts, and aspirations without the fear of judgment. Find someone who genuinely cares about your success.

Communication

Open, clear communication is the cornerstone of any successful partnership. Make sure your coach is someone with whom you can speak freely. A business coach who shares a compatible communication style can convey ideas clearly, provide constructive feedback, and ensure that objectives are understood without confusion or friction. Look for active listening skills and compassion — can they hear what you do and don’t say and then ask the relevant questions to guide you to new perspectives or possibilities?

Alignment of Values

We all operate within a framework of values that define our business ethics and principles. Finding a business coach whose principles resonate with yours means they are more likely to understand and appreciate your values, promoting a smoother communication and decision-making processes.

Motivation and Inspiration

Running your own business can sometimes lead to moments of doubt and uncertainty. Your business coach (quietly or loudly) should always be your biggest cheerleader! A coach can serve as a huge source of motivation and inspiration — lifting your spirits during challenging times and instilling confidence in your abilities. You need to know that they have your back and are truly invested in your goals and achievements.

It’s not you, it’s me

Alongside these considerations, also think about your own personality and how it could impact your coaching relationship. By getting a good measure of your way of doing things, your business coach can adapt their approach to suit you.

For example, how do you react to straight talking and a bit of tough love? You wouldn’t want your business coach to let you get away with being lazy or half-hearted (after all, you have invested in them to help you get results!) but do you respond positively to bracing honesty, or do you need someone a little less direct? Do you like high energy and a little chaos or are you all about calm focus? What will get the best out of you?

Working with a business coach can be an in-depth experience. Together you will look at every element of your life to see not only how to improve your business but also achieve your personal goals and dreams. Choosing the right business coach lays the foundation for a long-term relationship built on mutual trust, respect, understanding and growth.

I am based in Aberdeenshire. Did you know that I offer the ActionCOACH money-back guarantee that within 6 months you will have increased your profit by more than you have invested in the coaching programme, or I will give you back the difference?

To see if I am a good fit for you, why not book in a FREE business coaching session in Aberdeen – or online – and let’s find out!

Call me on 01224 503400 or visit https://brendahector.actioncoach.co.uk/book-a-meeting/ and we can arrange a time to chat.